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Course Bandwidth:


Brief Description:

e-DELTA is PSI’s on-line course for marketing planning. We estimate it should take about eight to twelve hours to read its 13 chapters and take its 11 quizzes. A minimum score of 70% is required to pass each quiz.

There are two ways you can take this course, either…
1. By itself and earn a PSI University certificate for completion, or
2. As part of a workshop that produces a complete marketing plan and earn a social marketing certificate from the University of South Florida in the U.S.

The second option requires a facilitator who has been trained in conducting DELTA workshops or who is receiving support from someone who has. For more information regarding this option contact James Ayers (, Jennifer Christian ( or Fredrick Persoons (

Course Details:


Average: 4.5 (347 votes)

Language of Course:





Communicate and Share Information
Customer Service Orientation
Drive Change and Innovation
Plan and Organize
Product and Service Knowledge
Results Focused
Sector Knowledge
Size Up Situations
Solve Problems
Technical Expertise

Course Category:


Time To Complete:

720 minutes

Target Audience:

Anyone interested in understanding and applying social marketing techniques to a greater degree.


To understand how to construct a comprehensive situation analysis
To be able to create an audience profile based on existing research and experience
To understand what makes a strong positioning statement for a brand
To understand how to create 4P strategies based on an audience profile and positioning statement